Intuitive Checkout Process Redesign

Redesigned the checkout process for an e-commerce store, resulting in a significant reduction in cart abandonment.

Client

Online Emporium

Duration

3 months

Intuitive Checkout Process Redesign

Services

User-Centered Design

Industries

E-commerce

Project Overview

Conducted extensive user research, usability testing, and persona development to redesign a complex checkout process. The new design simplified the user journey, reduced friction, and created a more intuitive and trustworthy experience for customers.

Technologies Used

Figma
UserTesting
Hotjar
React

Results & Impact

Reduced cart abandonment rate by 40%

Increased checkout completion rate by 35%

Improved user satisfaction scores by 30%

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